Our Results-Driven Marketing Sells Homes
Our marketing plan for selling homes is proactive, aggressive, and above all, results-driven. Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc. Though this makes the data more accessible, it can also mean inaccurate information and, unfortunately, it can also make it harder for a buyer to distinguish one listing from another. After a certain point, they all tend to look the same. We wanted your listing to stand out from the crowd, so we decided to keep pushing.
For each of our listings, we only use the best local photographers. We ensure that both drone and twilight photography are used when appropriate to truly capture the uniqueness of your property and showcase it in all of it's glory in the form of print, digital, and social media.
The amount of time effort and budget a couple takes selecting their videographer for their wedding applies exactly the same way to us when we selected the perfect drone videographers to create tours for our listings. Our properties will have an INCREDIBLE drone videos that will WOW the buyers.
Virtual Open Houses via 3D Tours & Full-Motion Videos
Our team uses the latest in technology to provide those out-of-state or international buyers with the opportunity to tour your home from anywhere in the world.
This allows us to:
Show your home to the most interested buyers - not wasting you or your tenants' time
Sell your home to anyone, anywhere in the world
This may seem hard to believe but we have quite literally sold homes to interested buyers overseas after they’ve previewed our virtual tours.
Each property we market is given a thorough consultation with a staging expert (that we pay for), to determine the best way to stage it. If this is a new term to you, "staging" is presenting your home in the best possible light, by assessing (and adjusting, if needed) aspects of furniture placement, wall colors, artwork, and even landscaping. The way we live in a home is usually much different than the way it should be presented to potential buyers. All of the photos are REAL before and after examples of our past listings.
Compass Concierge will assist you with the execution of a tailored plan for updating and staging your home for prospective buyers. Compass will pay for the upfront costs associated with home-selling improvements and is reimbursed at the property’s closing. House preparation services include staging, cosmetic improvements, painting, deep cleaning, landscaping, and decluttering. Everything you need to make sure your house stands out on the market.
A Beautiful Web and Mobile Experience
The biggest reason we're able to attract so much attention is because we can control the presentation of it on our website. The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting and we're not given the freedom to change too much on sites we don't control.
On JohnFlanaganTeam.com, the shackles have been released and we're free to show your home the way we envision it! Our website earns the attention of today's modern, mobile responsive buyers. It's a proven fact that consumers distrust ugly and boring websites. Your home deserves to be showcased in all its glory! Our website is user-friendly, mobile-friendly, beautiful, and captures thousands of leads every month.
Your home has a story. It's not just a "four bedroom, one and a half bathroom townhome." It is "the perfect home for entertaining your guests inside and out," or a "place where your friends and family can enjoy cool refreshments on the patio". Potential buyers should be able to picture themselves not only living there, but building memories there. Below is the description we wrote in a recent listing
Compass Coming Soon Program
We create excitement and anticipation for your listing so it’s the hottest house on the market.
Our primary goal is finding new ways to sell our listings for the highest possible price as quickly as possible, so we couldn't be more excited to share a new initiative with you: Compass Coming Soon.
A unique pre-marketing opportunity, Coming Soon will allow us to reach potential buyers before officially listing your home.
Massive Facebook, Instagram, & Twitter Marketing Campaigns
How do we get buyers to our website to see your listing? We employ a few different strategies, but chief among them is Facebook, Instagram, and Twitter marketing. Our digital marketing is a huge difference maker that sets us apart from the average Realtor. Social media has become a marketing powerhouse. The average person spends over an hour on social media per day which is an incredible marketing opportunity. We'll create a custom social marketing campaign for your property that reaches tens of thousands of potential buyers. Bottom line, we know how to turn "likes" into leads.
Check out the chart below. This represents only 30 days of our social media advertising campaigns. When tallied, it shows that in a 30 day period we had:
96,568 people viewed our ads
13,661 people clicked on the link to our website landing page
1,143 people commented or shared our ads
On average, each listing we feature is seen by over 20,000 sets of eyes, with about a 10% rate of actual engagement leading prospective buyers to your listing. This generates over 200 buyer inquiries per month. Yes - over 200 actionable buyer interactions per month!
Through these campaigns, we now have a massive database of prospective buyers includes over 5,300 individuals at various stages of the buying process sourced from multiple avenues, but all who have requested to stay up to date on upcoming listings and market trends. These individuals include a portfolio of investors and developers that the team has worked with frequently in the past, all who understand the local market intimately and are always looking for opportunities to pursue potential acquisitions quickly and aggressively.
Our extensive marketing efforts have helped us create a database of over 5,300 buyers who may be searching for your home right now. We engage our buyers by emailing them Main Line specific blog content that keeps them returning to our site. We email our "Best New Main Line Listings of the Week" every Friday and many of the buyer open those emails and view the listings we selected. We also will email any new listings we have to them, often BEFORE they're in the MLS. This creates excitement about and interest in our new listings even before they hit the market. Other Main Line content that engages our buyers are school reports, market statistics, Cost vs Value Reports, new restaurant openings, and much more!
Data and Market Trends
We use the latest data and market trends not only to keep you apprised as to where your home compares to the competition, but also to keep you updated as to how many people have seen your listing during its list term. This gives you valuable insight as to how competitive your listing is within the market. Using an automated valuation tool, we can keep constant tabs on your home's value during the course of the listing term, and, we trust these tools so much we use them quarterly for our client market snapshot updates.
Read Client Reviews
We take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds those expectations. But don't just take our word for it, see and read what our clients have to say in their own words.
We live here. We work here. We're raising our families here. As active members of the Main Line community, we've developed meaningful connections with professionals that are willing to help make the process easier for YOU.
You will love our preferred contractor referral list
We know the very BEST contractors, builders, plumbers, electricians, landscaping pros, cleaners, and many more. We know they're great because we've used them personally. We take the stress out of getting your house ready for market by scheduling the repairs that your home needs QUICKLY. Our team will make the listing process easy for you.
Free Mortgage Review
Our lender partners will review pre-approvals from competing lenders to assess their strength and assist in advising on offers, specifically during competitive situations. We want to be sure your prospective buyers aren't just walking around with a piece of paper, but are actually qualified to buy your home under the terms they have outlined in an offer.
Conveyancing You Can Trust
We ONLY use the best conveyancing professionals in the business. They order your mortgage payoff, obtain the resale certificate from your township, as well as water and sewer payoffs. They prorate your taxes so that your buyers accurately reimburse you for school, township, and property taxes your prepaid. There are a lot of details a conveyancer takes care of for you so that you can focus on your next move!
Last But Not Least...
Participation in our "Giving Back" program
We proudly donate a portion of every one of our settlement commissions to the Children’s Miracle Network which has contributed over 5.7 billion dollars to local children’s hospitals around the country.
Ready To Talk With Us?
Not quite ready to list your home for sale? That's OK too! We're always just a phone call or email away to answer any questions you have about selling a home, buying a home, or anything else related to the real estate market.
Even if you don't have immediate plans to sell your home, staying connected to your local neighborhood home values is something every homeowner should do. Fill out the form in the link above and we'll put together a market analysis for you that we can update for you at any time.