Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc. Though this makes the data more accessible, it can also mean inaccurate information and, unfortunately, it can also make it harder for a buyer to distinguish one listing from another. After a certain point, they all tend to look the same. We wanted your listing to stand out from the crowd, so we decided to keep pushing.
Want to learn more about how we can help you sell your home? Request a call and I'll follow up with you to schedule an appointment.
Our marketing plan for selling homes is proactive, aggressive, and above all, results-driven. We don't just throw a sign in the yard, put your home on the MLS and hope for the best. We're here to make home buyers fall in love with your home and it all starts with that first impression.
For each of our listings, we only use the best local photographers. We ensure that both drone (where legal due to local and federal regulations) and twilight photography are used when appropriate to truly capture the uniqueness of your property and showcase it in all of it's glory in the form of print, digital, and social media.
The amount of time effort and budget a couple takes selecting their videographer for their wedding applies exactly the same way to us when we selected the perfect drone videographers to create tours for our listings. Our properties will have an INCREDIBLE drone videos that will WOW the buyers.
Virtual Open Houses via 3D Tour & Full-Motion Video
Our team uses the latest in technology to provide those out-of-state or international buyers with the opportunity to tour your home from anywhere in the world.
This allows us to:
Show your home to the most interested buyers - not wasting you or your tenants' time
Sell your home to anyone, anywhere in the world
This may seem hard to believe but we have quite literally sold homes to interested buyers overseas after performing a virtual tour.
Each property we market is given a thorough consultation with a staging expert (that we pay for), to determine the best way to stage it. If this is a new term to you, "staging" is presenting your home in the best possible light, by assessing (and adjusting, if needed) aspects of furniture placement, wall colors, artwork, and even landscaping. The way we live in a home is usually much different than the way it should be presented to potential buyers. All of the photos are REAL before and after examples of our past listings.
A Beautiful Web Experience (Mobile, Too!)
The biggest reason we're able to attract so much attention is because we can control the presentation of it on our website. The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting and we're not given the freedom to change too much on sites we don't control.
On MainLineLocal.com, the shackles have been released and we're free to show your home the way we envision it! Our website earns the attention of today's modern, mobile responsive buyers. It's a proven fact that consumers distrust ugly and boring websites. Your home deserves to be showcased in all its glory! Our website is user-friendly, mobile-friendly, beautiful, and captures thousands of leads every month.
Your home has a story. It's not just a "four bedroom, one and a half bathroom townhome." It is "the perfect home for entertaining your guests inside and out," or a "place where your friends and family can enjoy cool refreshments on the patio". Potential buyers should be able to picture themselves not only living there, but building memories there. Below is the description we wrote in a recent listing.
A Massive Facebook Marketing Campaign
How do we get buyers to our website to see your listing? We employ a few different strategies, but chief among them is Facebook Marketing. Our digital marketing is a huge difference maker that sets us apart from the average Realtor. Facebook has become a marketing powerhouse. The average person spends over an hour on Facebook per day which is an incredible marketing opportunity. We'll create a custom Facebook marketing campaign for your property that reaches tens of thousands of potential buyers. Bottom line, we know how to turn "likes" into leads.
Check out the chart below. This represents only 30 days of our Facebook advertising campaigns. When tallied, it shows that in a 30 day period we had:
96,568 people viewed our ads
13,661 people clicked on the link to our website landing page
1,143 people commented or shared our ads
On average, each listing we feature is seen by over 20,000 sets of eyes, with about a 10% rate of actual engagement leading prospective buyers to your listing. This generates over 200 buyer inquiries per month. Yes - over 200 actionable buyer interactions per month!
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
Through these campaigns, we now have a a massive database of prospective buyers includes over 6,000 individuals at various stages of the buying process sourced from multiple avenues, but all who have requested to stay up to date on upcoming listings and market trends. These individuals include a portfolio of investors and developers that the team has worked with frequently in the past, all who understand the local market intimately and are always looking for opportunities to pursue potential acquisitions quickly and aggressively.
Incredible Lead Follow Up
We implement 24/7 Lead Response within FIVE minutes via phone calls, text ,and email
With all these buyer inquiries, you need flawless follow-up systems so that no lead falls through the cracks! The most motivated buyers are eagerly searching for the latest properties that hit the market at all different hours of the day. The buyers that are willing to leave their phone number to get more information on the home are by far the ones most ready to purchase.
The problem is that if they don't get a response (not an automated reply, but a real person that answers their questions) within a few minutes, they MOVE ON, completely dismissing yours. Buyers don't care if they are requesting the information at 3 pm or 3 am. They want the information quickly or they don't want it all. Our first text and email back verify the prospective buyer's identity almost immediately, and then this warm lead is called within five minutes (between 8am and 10pm). They're texted and emailed 24/7.
Listing your property with us will give your listing the attention it deserves. Your buyer inquiries will get a response the way people want a response - quickly via phone, text, or email within five minutes and personalized followup to legitimate leads in short order!
Here's a screen grab of the contact service we use called Agentology. It shows that 81 potential buyers provided their phone numbers when registering within the last 30 days. Agentology uses 15 points of contact (phone/text/email) within five days to determine if the lead is a qualified buyer. These are buyers for your house that register via our Facebook ads, our though our prominent Zillow, Trulia, or Realtor.com listings of your home.
We also use the Slack platform to receive instant notifications on our phones, tablets, and laptops whenever a potential buyer creates a "Magic Moment" on our site. A Magic Moment occurs whenever a buyer views three homes in one visit, is a returning visitor who previously registered, or a visitor who clicks any of the Call To Actions buttons on our site (for more information on a listing, for example).
Below is an example of a Slack phone notification and the details of the Magic Moments within Slack. We can instantly respond to buyers viewing our listings and contact them to answer questions. This leads to our showings our listing MUCH more than the average Realtor and since we're the listing agents we can answer questions other agents can't. A fast response in critical in today's market.
Our extensive marketing efforts have helped us create a database of over 5,300 buyers who may be searching for your home right now. We engage our buyers by emailing them Main Line specific blog content that keeps them returning to our site. We email our "Best New Main Line Listings of the Week" every Friday and many of the buyer open those emails and view the listings we selected. We also will email any new listings we have to them, often BEFORE they're in the MLS. This creates excitement about and interest in our new listings even before they hit the market. Other Main Line content that engages our buyers are school reports, market statistics, Cost vs Value Reports, new restaurant openings, and much more!
Here's our current buyer database showing over 5,300 potential buyers of your home. This database shows us what specific homes each buyer viewed, saved as favorites, or asked questions about. Very valuable information to match them with our listings!
Data and Market Trends
We use the latest data and market trends not only to keep you apprised as to where your home compares to the competition, but also to keep you updated as to how many people have seen your listing during its list term. This gives you valuable insight as to how competitive your listing is within the market. Using an automated valuation tool, we can keep constant tabs on your home's value during the course of the listing term, and, we trust these tools so much we use them quarterly for our client market snapshot updates.
We live here. We work here. We're raising our families here. As active members of the Main Line community, we've developed meaningful connections with professionals that are willing to help make the process easier for YOU.
You Will ❤️ Our Preferred Contractor Referral List
We know the very BEST contractors, builders, plumbers, electricians, landscaping pros, cleaners, and many more. We know they're great because we've used them personally. We take the stress out of getting your house ready for market by scheduling the repairs that your home needs QUICKLY. Our team will make the listing process easy for you.
Free Mortgage Review
Our lender partners will review pre-approvals from competing lenders to assess their strength and assist in advising on offers, specifically during competitive situations. We want to be sure your prospective buyers aren't just walking around with a piece of paper, but are actually qualified to buy your home under the terms they have outlined in an offer.
Conveyancing You Can Trust
We ONLY use the best conveyancing professionals in the business. They order your mortgage payoff, obtain the resale certificate from your township, as well as water and sewer payoffs. They prorate your taxes so that your buyers accurately reimburse you for school, township, and property taxes your prepaid. There are a lot of details a conveyancer takes care of for you so that you can focus on your next move!
Read Client Reviews
We take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds those expectations. But don't just take my word for it, see and read what our clients have to say in their own words.
Last But Not Least...
Participation in our "Giving Back" Program
We proudly donate a portion of every one of our settlement commissions to the Children’s Miracle Network which has contributed over 5.7 billion dollars to local children’s hospitals around the country.
Are You Ready to Love Your Listing? ❤️
Not quite ready to list your home for sale? That's OK too! We're always just a phone call or email away to answer any questions you have about selling a home, buying a home, or anything else related to the real estate market.
Even if you don't have immediate plans to sell your home, staying connected to your local neighborhood home values is something every homeowner should do. Fill out the form in the link above and we'll put together a market analysis for you that we can update for you at any time.