Introducing Compass Coming Soon
Our primary goal is finding new ways to sell our listings for the highest possible price as quickly as possible, so we couldn't be more excited to share a new initiative with you: Compass Coming Soon.
A unique pre-marketing opportunity, Coming Soon will allow us to reach potential buyers before officially listing your home. Why is this so important? For a few key reasons:
Pre-marketing is one of the most powerful things you can do to help sell your home. If you look beyond real estate, from Hollywood releasing trailers for movies before they come out, Tesla getting thousands of people to sign up for a car that won’t be ready for two years, and fashion brands debuting a forthcoming collection at a runway show, all of these industries have mastered the art of pre- marketing to create interest and demand. A Coming Soon listing will do the same thing for your home - create excitement and anticipation for the property so that when it officially comes to the market days later, you have multiple private showings scheduled and over two times the visitors at the first open house.
By creating a Coming Soon listing on Compass.com, you create two opportunities to launch your property, thereby getting twice the exposure. First when the listing appears on Compass.com, and then days later when the listing goes on the MLS and aggregators. This strategy, one that many successful agents across the country take advantage of, is a great way to make sure your listing is being seen by the largest number of agents and consumers. That helps you sell the home more quickly for potentially more money.
Coming Soon listings on Compass.com allow agents and consumers to see the listing before it goes live to the market. During that period, we will be able to gain valuable feedback from the market on things such as pricing, photos, and positioning of the property. The great thing about Compass Coming Soon is that it allows us to test the market and learn from it without putting the property out on the MLS and aggregators. When it’s time to go live to the whole market, the listing will be perfectly priced and positioned to sell quickly.
Don’t have professional photos shot or staging completed just yet? No problem! You can get a head start with Coming Soon while you wrap up the details you’ll need to list with the MLS.
What about buyers?
Coming Soon allows buyers to learn about these properties — as well as potentially view them and submit an offer — well in advance of the competition. In some cases, Compass Coming Soon listings are sold so quickly, they’re never even entered into the MLS! If you’re looking to buy, don’t miss this significant and unique opportunity to be first in line for the home of your dreams.
Interested in learning more about the benefits of listing or buying with Compass Coming Soon? Call or email me today and let's get the conversation started!