SOLD IN THREE HOURS ON A TUESDAY AFTERNOON
1420 Stony Circle, Gladwyne
Offered at $850,000
Sold for $880,000
25K OVER Zillow "Guesstimate"
This house was listed last year for months and didn't receive a offer. We listed it for a broker tour last Tuesday afternoon. 50 agents visited and several brought buyers with them. The seller received three offers the same day, solely from the broker tour. How did we do it? Check out our proven marketing strategies below.
The paint colors in some rooms were dark and didn't appeal to most buyers. Our staging expert suggested the colors to use for maximum buyer appeal. She also contributed artwork, plantings, and other pieces to make the house more inviting. Several agents who had seen the house last year commented on the huge impact our staging made.
|Previous Listing||Our Listing|
A Massive Facebook Ad Campaign
BEFORE we listed the home in the MLS we launched a massive Facebook "Coming Soon" ad. The ad below was seen by 20,987 people. 5,057 people clicked on a photo, liked the ad, or commented ("Engagements" below). The most important statistic is that 784 people clicked on the landing page link. As soon as they clicked on the link our web site captured their names and email addresses that they registered with Facebook (ensuring 100% data accuracy). These 784 people were then instantly emailed or called within five minutes if they registered with a phone number. We use a 100% U.S. company called Agentology to engage users within five minutes of registration. They text, call, and email users for five days to see if they want to see our listings. Coming Soon ads promoting exclusive listings which are NOT in the MLS create strong interest and inquires into our listings BEFORE they even hit the market.
Targeted Email Marketing
We emailed our entire database of over 5,300 potential buyers the Coming Soon announcement below. These buyers have visited our web site, searched for homes, or clicked on our Facebook ads over the last 18 months. We had over a dozen buyers contact us directly about this house after receiving our Coming Soon email.
Here's the database of our buyers totaling over 5,300.
See the quality of the photos below. We use the best professional photographers to create the most dynamic images for our listings. We also use aerial photography, 3D photography, and video to create the story of each home.
Below is the story we wrote for this house. Each house has its own story. We want to tell it, with the help of our sellers. We ask our sellers what they love most about their homes and incorporate their favorites in the house story.
Stony Circle is one of the prettiest and most private streets in Gladwyne, just down the road from the specialty shops and restaurants in the center of town. The spacious, serene corner lot offers plenty of space for activities and a backyard that features a no-maintenance deck overlooking a renovated salt water heated pool. This bright home is filled with natural light in every room and the owner loves that you can see mature trees and birds from all windows. The open layout features hardwood flooring plus crown and chair rail moulding on the main level. The family room boasts a vaulted 16-foot ceiling, radiant tile flooring, fireplace, and access to the deck and backyard. The modern kitchen features granite counter tops, custom wood cabinetry, and a breakfast area. The spacious formal living room complete with a wood-burning fireplace with mantle also features a large window overlooking the pool and back yard. There are three bedrooms on the main level, including the original master with en suite bathroom. The other two bedrooms share the renovated full hall bathroom. A spacious second master was added to the upper level featuring en suite bath with steam shower, jetted tub, and walk-in closet. Custom hall closets, a yoga room, and a reading area complete the upper level. The lower level has been extensively renovated throughout. The tigerwood flooring features radiant heat and leads to the large solarium which opens to the backyard. A full shower, powder room, and linen closet are easily accessible from the pool. A butler's pantry, stone fireplace, au pair suite, play room with chalk wall, gym with rubber flooring, and a cedar closet complete the lower level. There's abundant storage throughout the house including a four car garage. A full-house propane generator and a two-zone AC make this house very comfortable. Easy access to Phila Country Club, Bryn Mawr, KOP, 476, 76, 202. Don't miss your chance to see this charming home in a fantastic neighborhood!